Value Proposition Design

Written By Alexander Osterwalder
Value Proposition Design
  • Publsiher : John Wiley & Sons
  • Release : 26 January 2015
  • ISBN : 1118968069
  • Pages : 320 pages
  • Rating : 5/5 from 1 reviews
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Read or download book entitled Value Proposition Design written by Alexander Osterwalder which was release on 26 January 2015, this book published by John Wiley & Sons. Available in PDF, EPUB and Kindle Format. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Value Proposition Design
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release Date : 2015-01-26
  • Total pages : 320
  • ISBN : 1118968069
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Summary : The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will ...

Value Proposition Design

Value Proposition Design
  • Author : Felicia Theis
  • Publisher : Unknown
  • Release Date : 2015
  • Total pages : 262
  • ISBN : 1118968069
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Summary : Download or read online Value Proposition Design written by Felicia Theis, published by which was released on 2015. Get Value Proposition Design Books now! Available in PDF, ePub and Kindle....

The Big Pad of 50 Blank Extra Large Business Model Canvases and 50 Blank Extra Large Value Proposition Canvases

The Big Pad of 50 Blank  Extra Large Business Model Canvases and 50 Blank  Extra Large Value Proposition Canvases
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release Date : 2016-12-05
  • Total pages : 216
  • ISBN : 1118968069
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Summary : 100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives ...

The Invincible Company

The Invincible Company
  • Author : Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
  • Publisher : John Wiley & Sons
  • Release Date : 2020-04-14
  • Total pages : 400
  • ISBN : 1118968069
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Summary : The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in ...

Testing Business Ideas

Testing Business Ideas
  • Author : David J. Bland,Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release Date : 2019-11-12
  • Total pages : 368
  • ISBN : 1118968069
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Summary : A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new ...

Semantic Software Design

Semantic Software Design
  • Author : Eben Hewitt
  • Publisher : O'Reilly Media
  • Release Date : 2019-09-25
  • Total pages : 334
  • ISBN : 1118968069
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Summary : With this practical book, architects, CTOs, and CIOs will learn a set of patterns for the practice of architecture, including analysis, documentation, and communication. Author Eben Hewitt shows you how to create holistic and thoughtful technology plans, communicate them clearly, lead people toward the vision, and become a great architect ...

The Business Model Ontology a Proposition in a Design Science Approach

The Business Model Ontology a Proposition in a Design Science Approach
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2021-03-08
  • Total pages : 212
  • ISBN : 1118968069
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Summary : The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic. The methodological basis for this work is design science, where the researcher builds an artifact to solve a specific problem. In this case the ...

A Configuration Perspective on Value Proposition driven Business Model Design

A Configuration Perspective on Value Proposition driven Business Model Design
  • Author : Alexander Kouptsov
  • Publisher : Unknown
  • Release Date : 2020
  • Total pages : 212
  • ISBN : 1118968069
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Summary : Download or read online A Configuration Perspective on Value Proposition driven Business Model Design written by Alexander Kouptsov, published by which was released on 2020. Get A Configuration Perspective on Value Proposition driven Business Model Design Books now! Available in PDF, ePub and Kindle....

Entrepreneurial Management Theory and Practice

Entrepreneurial Management Theory and Practice
  • Author : Lee Tzong Ru
  • Publisher : World Scientific
  • Release Date : 2018-08-29
  • Total pages : 584
  • ISBN : 1118968069
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Summary : People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, ...

The Camel Theory

The Camel Theory
  • Author : Marco Lucchina
  • Publisher : Independently Published
  • Release Date : 2018-05-15
  • Total pages : 143
  • ISBN : 1118968069
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Summary : What happens when we propose our idea, our value proposition, to others? In a world with many options, but not enough time to examine them, people will act in one of two ways: either they will ignore it, or they will use decisional shortcuts to make a choice. The second ...

Value Driven Operation Mgmt

Value Driven Operation Mgmt
  • Author : Melnyk,Morgan Swink
  • Publisher : Unknown
  • Release Date : 2002-04-01
  • Total pages : 212
  • ISBN : 1118968069
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Summary : Download or read online Value Driven Operation Mgmt written by Melnyk,Morgan Swink, published by which was released on 2002-04-01. Get Value Driven Operation Mgmt Books now! Available in PDF, ePub and Kindle....

Transformation Through Global Value Chains

Transformation Through Global Value Chains
  • Author : Behnam N. Tabrizi,Mitchell M. Tseng
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 342
  • ISBN : 1118968069
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Summary : This book will examine case studies from companies who have successfully navigated the new market environment, which presents complex challenges to the global value chain....

Alliances

Alliances
  • Author : Ard-Pieter de Man
  • Publisher : John Wiley & Sons
  • Release Date : 2013-12-03
  • Total pages : 240
  • ISBN : 1118968069
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Summary : A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from ...

Building Information Modeling Planning and Managing Construction Projects with 4D CAD and Simulations McGraw Hill Construction Series

Building Information Modeling  Planning and Managing Construction Projects with 4D CAD and Simulations  McGraw Hill Construction Series
  • Author : Willem Kymmell
  • Publisher : McGraw Hill Professional
  • Release Date : 2007-12-22
  • Total pages : 416
  • ISBN : 1118968069
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Summary : The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more...

Careers by Design

Careers by Design
  • Author : Roz Goldfarb
  • Publisher : Allworth Press
  • Release Date : 2001
  • Total pages : 219
  • ISBN : 1118968069
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Summary : Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and ...