The Pursuit of New Product Development

Written By Marc Annacchino
The Pursuit of New Product Development
  • Publsiher : Elsevier
  • Release : 01 April 2011
  • ISBN : 9780080468327
  • Pages : 536 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled The Pursuit of New Product Development written by Marc Annacchino which was release on 01 April 2011, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

The Pursuit of New Product Development

The Pursuit of New Product Development
  • Author : Marc Annacchino
  • Publisher : Elsevier
  • Release Date : 2011-04-01
  • Total pages : 536
  • ISBN : 9780080468327
GET BOOK

Summary : Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand ...

New Product Development

New Product Development
  • Author : Marc A. Annacchino
  • Publisher : Butterworth-Heinemann
  • Release Date : 2003
  • Total pages : 567
  • ISBN : 9780080468327
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Summary : Covers the entire process of product development from idea to launch without missing a step!...

Cooperative Research Ventures and New Product Development

Cooperative Research Ventures and New Product Development
  • Author : Aric Rindfleisch
  • Publisher : Unknown
  • Release Date : 1998
  • Total pages : 324
  • ISBN : 9780080468327
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Summary : Download or read online Cooperative Research Ventures and New Product Development written by Aric Rindfleisch, published by which was released on 1998. Get Cooperative Research Ventures and New Product Development Books now! Available in PDF, ePub and Kindle....

Innovation Management and New Product Development

Innovation Management and New Product Development
  • Author : Paul Trott
  • Publisher : Pearson Education
  • Release Date : 2005
  • Total pages : 536
  • ISBN : 9780080468327
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Summary : This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups....

New Product Development

New Product Development
  • Author : George Gruenwald
  • Publisher : N T C Business Books
  • Release Date : 1992
  • Total pages : 454
  • ISBN : 9780080468327
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Summary : Author is an alumnus of Evanston Township High School, class of 1940....

Contemporary Japanese Design

Contemporary Japanese Design
  • Author : Sîan Evans
  • Publisher : Unknown
  • Release Date : 1991
  • Total pages : 224
  • ISBN : 9780080468327
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Summary : Download or read online Contemporary Japanese Design written by Sîan Evans, published by which was released on 1991. Get Contemporary Japanese Design Books now! Available in PDF, ePub and Kindle....

New Product Development Checklists

New Product Development Checklists
  • Author : George Gruenwald
  • Publisher : N T C Business Books
  • Release Date : 1991
  • Total pages : 106
  • ISBN : 9780080468327
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Summary : Pick your own playing field; Exploration for opportunity; Screening new ideas; Making a proposal; Development; market testing; Major introduction....

Perspectives in Marketing Management

Perspectives in Marketing Management
  • Author : Frederick D. Sturdivant
  • Publisher : Unknown
  • Release Date : 1971
  • Total pages : 382
  • ISBN : 9780080468327
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Summary : Download or read online Perspectives in Marketing Management written by Frederick D. Sturdivant, published by which was released on 1971. Get Perspectives in Marketing Management Books now! Available in PDF, ePub and Kindle....

Resource Development in Firms

Resource Development in Firms
  • Author : Timothy James Craig
  • Publisher : Unknown
  • Release Date : 1992
  • Total pages : 516
  • ISBN : 9780080468327
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Summary : Download or read online Resource Development in Firms written by Timothy James Craig, published by which was released on 1992. Get Resource Development in Firms Books now! Available in PDF, ePub and Kindle....

Accounting Information Systems

Accounting Information Systems
  • Author : Ulric J. Gelinas,Steve G. Sutton,James E. Hunton
  • Publisher : Unknown
  • Release Date : 2005
  • Total pages : 637
  • ISBN : 9780080468327
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Summary : The text focuses on providing skills necessary for a foundation in enterprise risk management--particularly as these risks pertain toinformation systems and relevant business processes. Fundamental to an enterprise risk management orientation, from an informationsystems perspective, are the underlying enterprise systems, e-business systems, and controls for maintaining these systems....

Michigan Business Papers

Michigan Business Papers
  • Author : University of Michigan. Bureau of Business Research
  • Publisher : Unknown
  • Release Date : 1967
  • Total pages : 212
  • ISBN : 9780080468327
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Summary : Download or read online Michigan Business Papers written by University of Michigan. Bureau of Business Research, published by which was released on 1967. Get Michigan Business Papers Books now! Available in PDF, ePub and Kindle....

Managing New Products

Managing New Products
  • Author : Thomas D. Kuczmarski
  • Publisher : Unknown
  • Release Date : 1988
  • Total pages : 304
  • ISBN : 9780080468327
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Summary : Discusses the importance of market research, product development, and marketing strategy, and summarizes guidelines developed from interviews with numerous companies...

New Product Development

New Product Development
  • Author : Tim Jones
  • Publisher : Routledge
  • Release Date : 1997
  • Total pages : 134
  • ISBN : 9780080468327
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Summary : New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process ...

Metal Bulletin Monthly

Metal Bulletin Monthly
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1984
  • Total pages : 212
  • ISBN : 9780080468327
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Summary : Download or read online Metal Bulletin Monthly written by , published by which was released on 1984. Get Metal Bulletin Monthly Books now! Available in PDF, ePub and Kindle....

The Journal of Product Innovation Management

The Journal of Product Innovation Management
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2003
  • Total pages : 212
  • ISBN : 9780080468327
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Summary : Download or read online The Journal of Product Innovation Management written by , published by which was released on 2003. Get The Journal of Product Innovation Management Books now! Available in PDF, ePub and Kindle....