Television Versus the Internet

Written By Barrie Gunter
Television Versus the Internet
  • Publsiher : Elsevier
  • Release : 01 September 2010
  • ISBN : 1780631669
  • Pages : 208 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Television Versus the Internet written by Barrie Gunter which was release on 01 September 2010, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of ‘channels’ with fixed, pre-determined programme schedules? Examines the implications of new interactive communications technologies for the way people will use television in the future Presents an analysis of changing styles of television viewing and changing orientations towards television Examines the growing importance of the broadband internet as a source of information and entertainment

Television Versus the Internet

Television Versus the Internet
  • Author : Barrie Gunter
  • Publisher : Elsevier
  • Release Date : 2010-09-01
  • Total pages : 208
  • ISBN : 1780631669
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Summary : This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV ...

Mediating Politics Newspapers Radio Television And The Internet

Mediating Politics  Newspapers  Radio  Television And The Internet
  • Author : Washbourne, Neil
  • Publisher : McGraw-Hill Education (UK)
  • Release Date : 2010-04-01
  • Total pages : 187
  • ISBN : 1780631669
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Summary : The book explores the complex interconnections between media, political organisation and society. This is particularly important in a period when politics seems to be in crisis. This 'crisis' can be seen in problems of trust affecting political institutions and politicians, the apparently widespread political cynicism and apathy of audiences and ...

Materialism Internet Use and Cognitive Processing in Television s Cultivation of Environmental Attitudes

Materialism  Internet Use and Cognitive Processing in Television s Cultivation of Environmental Attitudes
  • Author : Jennifer Ellen Good
  • Publisher : Unknown
  • Release Date : 2003
  • Total pages : 278
  • ISBN : 1780631669
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Summary : 1The three forms of cognitive processing that are explored are: need for cognition, attention to television while watching, and elaboration on television after watching....

TV the Internet and Education

TV  the Internet and Education
  • Author : Bernard Rogers McCoy
  • Publisher : Unknown
  • Release Date : 1996
  • Total pages : 256
  • ISBN : 1780631669
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Summary : Download or read online TV the Internet and Education written by Bernard Rogers McCoy, published by which was released on 1996. Get TV the Internet and Education Books now! Available in PDF, ePub and Kindle....

Television Versus the Internet

Television Versus the Internet
  • Author : Jiyoung Cha
  • Publisher : Unknown
  • Release Date : 2009
  • Total pages : 212
  • ISBN : 1780631669
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Summary : ABSTRACT: In today's multiplatform video environment, this study sheds light on the use of the Internet as a video platform. When a new medium emerges in the marketplace, one of the prevailing goals of related research is to identify the factors that predict consumers' decisions to adopt the medium. However, ...

SPSS 16 0 Guide to Data Analysis

SPSS 16 0 Guide to Data Analysis
  • Author : Marija J. Norušis
  • Publisher : Unknown
  • Release Date : 2008
  • Total pages : 653
  • ISBN : 1780631669
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Summary : The SPSS 16.0 Guide to Data Analysis is a friendly introduction to both data analysis and SPSS, the world's leading desktop statistical software package. Easy-to-understand explanations and in-depth content make this guide both an excellent supplement to other statistics texts and a superb primary text for any introductory data analysis course. ...

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Using Web based Surverys to Evaluate a Television Documentary and an Internet Website
  • Author : Cathy Mae Lang
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 464
  • ISBN : 1780631669
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Summary : Download or read online Using Web based Surverys to Evaluate a Television Documentary and an Internet Website written by Cathy Mae Lang, published by which was released on 2007. Get Using Web based Surverys to Evaluate a Television Documentary and an Internet Website Books now! Available in PDF, ePub and Kindle....

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  • Author : Lauren Rosewarne
  • Publisher : ABC-CLIO
  • Release Date : 2016-01-25
  • Total pages : 413
  • ISBN : 1780631669
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Summary : Written by an expert in media, popular culture, gender, and sexuality, this book surveys the common archetypes of Internet users—from geeks, nerds, and gamers to hackers, scammers, and predators—and assesses what these stereotypes reveal about our culture's attitudes regarding gender, technology, intimacy, and identity. • Provides exhaustively researched and ...

Mediaweek

Mediaweek
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008-10
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Mediaweek written by , published by which was released on 2008-10. Get Mediaweek Books now! Available in PDF, ePub and Kindle....

Adweek

Adweek
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001-05
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Adweek written by , published by which was released on 2001-05. Get Adweek Books now! Available in PDF, ePub and Kindle....

Cable Television Law update

Cable Television Law   update
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2000
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Cable Television Law update written by , published by which was released on 2000. Get Cable Television Law update Books now! Available in PDF, ePub and Kindle....

Media Now

Media Now
  • Author : Joseph D. Straubhaar
  • Publisher : Thomson Learning
  • Release Date : 2000
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Media Now written by Joseph D. Straubhaar, published by Thomson Learning which was released on 2000. Get Media Now Books now! Available in PDF, ePub and Kindle....

Latin American Internet Primer

Latin American Internet Primer
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2000
  • Total pages : 110
  • ISBN : 1780631669
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Summary : Download or read online Latin American Internet Primer written by , published by which was released on 2000. Get Latin American Internet Primer Books now! Available in PDF, ePub and Kindle....

Journal of Intellectual Property Law

Journal of Intellectual Property Law
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Journal of Intellectual Property Law written by , published by which was released on 2001. Get Journal of Intellectual Property Law Books now! Available in PDF, ePub and Kindle....

Quirk s Marketing Research Review

Quirk s Marketing Research Review
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2006
  • Total pages : 212
  • ISBN : 1780631669
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Summary : Download or read online Quirk s Marketing Research Review written by , published by which was released on 2006. Get Quirk s Marketing Research Review Books now! Available in PDF, ePub and Kindle....