Social Media in the Marketing Context

Written By Cherniece J. Plume
Social Media in the Marketing Context
  • Publsiher : Chandos Publishing
  • Release : 30 September 2016
  • ISBN : 008101757X
  • Pages : 182 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Social Media in the Marketing Context written by Cherniece J. Plume which was release on 30 September 2016, this book published by Chandos Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Social Media in the Marketing Context

Social Media in the Marketing Context
  • Author : Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
  • Publisher : Chandos Publishing
  • Release Date : 2016-09-30
  • Total pages : 182
  • ISBN : 008101757X
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Summary : Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries ...

Social Media Marketing

Social Media Marketing
  • Author : Githa Heggde,G. Shainesh
  • Publisher : Springer
  • Release Date : 2018-02-08
  • Total pages : 226
  • ISBN : 008101757X
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Summary : This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of ...

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield
  • Release Date : 2015-10-22
  • Total pages : 256
  • ISBN : 008101757X
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Summary : Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies ...

Advertising 2 0

Advertising 2 0
  • Author : Tracy L. Tuten
  • Publisher : Greenwood Publishing Group
  • Release Date : 2008
  • Total pages : 202
  • ISBN : 008101757X
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Summary : Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables....

Assessing Consumer Behaviour Within the Context of Social Media Marketing

Assessing Consumer Behaviour Within the Context of Social Media Marketing
  • Author : Emad Abdulwhab Salem
  • Publisher : Unknown
  • Release Date : 2019
  • Total pages : 212
  • ISBN : 008101757X
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Summary : Download or read online Assessing Consumer Behaviour Within the Context of Social Media Marketing written by Emad Abdulwhab Salem, published by which was released on 2019. Get Assessing Consumer Behaviour Within the Context of Social Media Marketing Books now! Available in PDF, ePub and Kindle....

Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
  • Author : Hajli, Nick
  • Publisher : IGI Global
  • Release Date : 2015-04-30
  • Total pages : 440
  • ISBN : 008101757X
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Summary : To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of ...

Electronic Word of Mouth eWOM in the Marketing Context

Electronic Word of Mouth  eWOM  in the Marketing Context
  • Author : Elvira Ismagilova,Yogesh K Dwivedi,Emma Slade,Michael Williams
  • Publisher : Springer
  • Release Date : 2017-03-09
  • Total pages : 124
  • ISBN : 008101757X
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Summary : This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in ...

B2B Foundations Social Media Marketing

B2B Foundations  Social Media Marketing
  • Author : Luan Wise
  • Publisher : Unknown
  • Release Date : 2018
  • Total pages : 212
  • ISBN : 008101757X
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Summary : Download or read online B2B Foundations Social Media Marketing written by Luan Wise, published by which was released on 2018. Get B2B Foundations Social Media Marketing Books now! Available in PDF, ePub and Kindle....

Social Media in a B2B Context

Social Media in a B2B Context
  • Author : Vassilia Adamantidou
  • Publisher : Unknown
  • Release Date : 2018-09
  • Total pages : 42
  • ISBN : 008101757X
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Summary : Bachelor Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Cologne (Wirtschaftswissenschaftliche Fakultät), course: Marketing, language: English, abstract: Social media has now been around for a decade and it is commonly used for private pur- poses and ...

Marketing in the Times of Social Media

Marketing in the Times of Social Media
  • Author : Foland Assignment
  • Publisher : GRIN Verlag
  • Release Date : 2018-11-16
  • Total pages : 9
  • ISBN : 008101757X
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Summary : Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, Monash University Melbourne, course: Marketing, language: English, abstract: The essay is written to analyze and investigate the statement of Marketing as thought as Practice, Knowledge and Orientation in which marketers must reconcile and ...

The Handbook of Persuasion and Social Marketing 3 volumes

The Handbook of Persuasion and Social Marketing  3 volumes
  • Author : David W. Stewart
  • Publisher : ABC-CLIO
  • Release Date : 2014-12-17
  • Total pages : 1009
  • ISBN : 008101757X
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Summary : This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and ...

The Dark Side of Social Media

The Dark Side of Social Media
  • Author : Angeline Close Scheinbaum
  • Publisher : Routledge
  • Release Date : 2017-09-14
  • Total pages : 248
  • ISBN : 008101757X
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Summary : The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present ...

Social Media Commerce For Dummies

Social Media Commerce For Dummies
  • Author : Marsha Collier
  • Publisher : John Wiley & Sons
  • Release Date : 2012-11-08
  • Total pages : 336
  • ISBN : 008101757X
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Summary : Capture customers and sales with social media commerce Social media commerce is a booming industry. By using socialnetworks in the context of e-commerce transactions, brands largeand small are making their products more available and moreconvenient for customers. This one-of-a-kind guide introduces youto social media commerce and explains how you can ...

The Role of Culture in Social Media Marketing A Systematic Literature Review

The Role of Culture in Social Media Marketing  A Systematic Literature Review
  • Author : Nivedha Mahendran
  • Publisher : GRIN Verlag
  • Release Date : 2019-03-11
  • Total pages : 84
  • ISBN : 008101757X
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Summary : Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related ...

Social Media Marketing

Social Media Marketing
  • Author : Philip Kotler,Svend Hollensen,Marc Oliver Opresnik
  • Publisher : Unknown
  • Release Date : 2020-05-04
  • Total pages : 232
  • ISBN : 008101757X
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Summary : Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks ...