Social Media Audit

Written By Urs E. Gattiker
Social Media Audit
  • Publsiher : Springer Science & Business Media
  • Release : 28 October 2012
  • ISBN : 1461436036
  • Pages : 106 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Social Media Audit written by Urs E. Gattiker which was release on 28 October 2012, this book published by Springer Science & Business Media. Available in PDF, EPUB and Kindle Format. Book excerpt: Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Social Media Audits

Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release Date : 2013-10-31
  • Total pages : 310
  • ISBN : 1461436036
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Summary : Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, ...

Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-10-28
  • Total pages : 106
  • ISBN : 1461436036
GET BOOK

Summary : Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government ...

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield
  • Release Date : 2015-10-22
  • Total pages : 256
  • ISBN : 1461436036
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Summary : Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies ...

Social Media

Social Media
  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release Date : 2021-07-15
  • Total pages : 264
  • ISBN : 1461436036
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Summary : Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations....

Auditing Social Media

Auditing Social Media
  • Author : Peter R. Scott,J. Mike Jacka
  • Publisher : John Wiley & Sons
  • Release Date : 2011-02-25
  • Total pages : 208
  • ISBN : 1461436036
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Summary : Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. ...

Social Media and the New Academic Environment Pedagogical Challenges

Social Media and the New Academic Environment  Pedagogical Challenges
  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release Date : 2013-01-31
  • Total pages : 511
  • ISBN : 1461436036
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Summary : As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and ...

Small Business Smarts Building Buzz with Social Media

Small Business Smarts  Building Buzz with Social Media
  • Author : Steve O'Leary,Kim Sheehan,Sterling Lentz
  • Publisher : ABC-CLIO
  • Release Date : 2011-06-14
  • Total pages : 184
  • ISBN : 1461436036
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Summary : This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets ...

The Social Media Handbook

The Social Media Handbook
  • Author : Nancy Flynn
  • Publisher : John Wiley & Sons
  • Release Date : 2012-01-18
  • Total pages : 384
  • ISBN : 1461436036
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Summary : The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy ...

Social Media for Strategic Communication

Social Media for Strategic Communication
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release Date : 2018-07-13
  • Total pages : 336
  • ISBN : 1461436036
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Summary : "At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed ...

Social Media Strategy

Social Media Strategy
  • Author : Phillip G. Clampitt
  • Publisher : SAGE Publications
  • Release Date : 2017-07-27
  • Total pages : 328
  • ISBN : 1461436036
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Summary : Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies ...

Strategic Social Media Management

Strategic Social Media Management
  • Author : Karen E. Sutherland
  • Publisher : Springer Nature
  • Release Date : 2020-12-21
  • Total pages : 424
  • ISBN : 1461436036
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Summary : This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through ...

Maximize Your Social

Maximize Your Social
  • Author : Neal Schaffer
  • Publisher : John Wiley & Sons
  • Release Date : 2013-09-06
  • Total pages : 224
  • ISBN : 1461436036
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Summary : Create and maintain a successful social media strategy foryour business Today, a large number of companies still don't have a strategicapproach to social media. Others fail to calculate how effectivethey are at social media, one of the critical components ofimplementing any social media strategy. When companies startspending time and money ...

Social Media Measurement and Management

Social Media Measurement and Management
  • Author : Jeremy Harris Lipschultz
  • Publisher : Routledge
  • Release Date : 2019-06-25
  • Total pages : 320
  • ISBN : 1461436036
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Summary : This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and ...

Mobile and Social Media Journalism

Mobile and Social Media Journalism
  • Author : Anthony Adornato
  • Publisher : CQ Press
  • Release Date : 2017-07-13
  • Total pages : 216
  • ISBN : 1461436036
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Summary : Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities ...

Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release Date : 2018-08-10
  • Total pages : 96
  • ISBN : 1461436036
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Summary : Featuring 50 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities ...