Public Relations

Written By Edward L. Bernays
Public Relations
  • Publsiher : University of Oklahoma Press
  • Release : 29 July 2013
  • ISBN : 0806189827
  • Pages : 388 pages
  • Rating : 1/5 from 2 reviews
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Read or download book entitled Public Relations written by Edward L. Bernays which was release on 29 July 2013, this book published by University of Oklahoma Press. Available in PDF, EPUB and Kindle Format. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

Public Relations
  • Author : Edward L. Bernays
  • Publisher : University of Oklahoma Press
  • Release Date : 2013-07-29
  • Total pages : 388
  • ISBN : 0806189827
GET BOOK

Summary : Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals ...

Public Relations News

Public Relations News
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1986
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Download or read online Public Relations News written by , published by which was released on 1986. Get Public Relations News Books now! Available in PDF, ePub and Kindle....

Public Relations Quarterly

Public Relations Quarterly
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1995
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Download or read online Public Relations Quarterly written by , published by which was released on 1995. Get Public Relations Quarterly Books now! Available in PDF, ePub and Kindle....

Public Relations Gold Mine

Public Relations Gold Mine
  • Author : National School Public Relations Association
  • Publisher : Unknown
  • Release Date : 1957
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Download or read online Public Relations Gold Mine written by National School Public Relations Association, published by which was released on 1957. Get Public Relations Gold Mine Books now! Available in PDF, ePub and Kindle....

The Public Relations Journal

The Public Relations Journal
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1967
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Download or read online The Public Relations Journal written by , published by which was released on 1967. Get The Public Relations Journal Books now! Available in PDF, ePub and Kindle....

Public Relations Management

Public Relations Management
  • Author : W. Timothy Coombs,Brian C. Sowa
  • Publisher : SAGE Publications, Incorporated
  • Release Date : 2010
  • Total pages : 288
  • ISBN : 0806189827
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Summary : Download or read online Public Relations Management written by W. Timothy Coombs,Brian C. Sowa, published by SAGE Publications, Incorporated which was released on 2010. Get Public Relations Management Books now! Available in PDF, ePub and Kindle....

Library of Congress Subject Headings

Library of Congress Subject Headings
  • Author : Library of Congress
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Download or read online Library of Congress Subject Headings written by Library of Congress, published by which was released on 2007. Get Library of Congress Subject Headings Books now! Available in PDF, ePub and Kindle....

Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising
  • Author : D F du Plessis
  • Publisher : Juta and Company Ltd
  • Release Date : 2000
  • Total pages : 156
  • ISBN : 0806189827
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Summary : Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical ...

Public Relations in Practice

Public Relations in Practice
  • Author : Anne Gregory
  • Publisher : Kogan Page Publishers
  • Release Date : 2004
  • Total pages : 210
  • ISBN : 0806189827
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Summary : The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking ...

Online Public Relations

Online Public Relations
  • Author : David Phillips
  • Publisher : Kogan Page Publishers
  • Release Date : 2001
  • Total pages : 224
  • ISBN : 0806189827
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Summary : The Internet has revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself....

Public Relations

Public Relations
  • Author : Ellen Gunning
  • Publisher : Macmillan International Higher Education
  • Release Date : 2021-03-01
  • Total pages : 212
  • ISBN : 0806189827
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Summary : Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on ...

The Public Relations Handbook

The Public Relations Handbook
  • Author : Alison Theaker
  • Publisher : Psychology Press
  • Release Date : 2004
  • Total pages : 366
  • ISBN : 0806189827
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Summary : In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and ...

Public Relations

Public Relations
  • Author : Philip Henslowe
  • Publisher : Kogan Page Publishers
  • Release Date : 2003
  • Total pages : 152
  • ISBN : 0806189827
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Summary : In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of ...

Today s Public Relations

Today s Public Relations
  • Author : Robert L. Heath,W. Timothy Coombs
  • Publisher : SAGE
  • Release Date : 2006
  • Total pages : 539
  • ISBN : 0806189827
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Summary : Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing ...

Public Relations Strategy

Public Relations Strategy
  • Author : Sandra Oliver
  • Publisher : Kogan Page Publishers
  • Release Date : 2007
  • Total pages : 146
  • ISBN : 0806189827
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Summary : This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full ...