Proactive Marketing for the New and Experienced Library Director

Written By Melissa U.D. Goldsmith
Proactive Marketing for the New and Experienced Library Director
  • Publsiher : Chandos Publishing
  • Release : 26 August 2014
  • ISBN : 1780634684
  • Pages : 220 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Proactive Marketing for the New and Experienced Library Director written by Melissa U.D. Goldsmith which was release on 26 August 2014, this book published by Chandos Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
  • Publisher : Chandos Publishing
  • Release Date : 2014-08-26
  • Total pages : 220
  • ISBN : 1780634684
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Summary : Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within ...

Librarians and Instructional Designers

Librarians and Instructional Designers
  • Author : Joe Eshleman,Richard Moniz,Karen Mann,Kristen Eshleman
  • Publisher : American Library Association
  • Release Date : 2016-07-29
  • Total pages : 198
  • ISBN : 1780634684
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Summary : With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes....

Library Hotline

Library Hotline
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Library Hotline written by , published by which was released on 2001. Get Library Hotline Books now! Available in PDF, ePub and Kindle....

Library Journal

Library Journal
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1995
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Library Journal written by , published by which was released on 1995. Get Library Journal Books now! Available in PDF, ePub and Kindle....

Planning Library Service

Planning Library Service
  • Author : Bob McKee
  • Publisher : London : C. Bingley
  • Release Date : 1989
  • Total pages : 227
  • ISBN : 1780634684
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Summary : Download or read online Planning Library Service written by Bob McKee, published by London : C. Bingley which was released on 1989. Get Planning Library Service Books now! Available in PDF, ePub and Kindle....

Black Caucus of ALA Newsletter

Black Caucus of ALA Newsletter
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1994
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Black Caucus of ALA Newsletter written by , published by which was released on 1994. Get Black Caucus of ALA Newsletter Books now! Available in PDF, ePub and Kindle....

Current Awareness Abstracts

Current Awareness Abstracts
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Current Awareness Abstracts written by , published by which was released on 1999. Get Current Awareness Abstracts Books now! Available in PDF, ePub and Kindle....

College Research Libraries News

College   Research Libraries News
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online College Research Libraries News written by , published by which was released on 2001. Get College Research Libraries News Books now! Available in PDF, ePub and Kindle....

Internet Librarian 2003

Internet Librarian 2003
  • Author : Information Today, Inc
  • Publisher : Information Today Incorporated
  • Release Date : 2003
  • Total pages : 324
  • ISBN : 1780634684
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Summary : The Proceedings from the seventh annual Internet Librarian Conference contain a mixture of leading-edge ideas as well as exciting new services-all focused on information professionals and Internet related technologies. This conference is designed for information professionals who are using, developing, and embraching Net and Web-based strategies in their roles as ...

Marketing Library Services

Marketing Library Services
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2005
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Marketing Library Services written by , published by which was released on 2005. Get Marketing Library Services Books now! Available in PDF, ePub and Kindle....

Against All Odds

Against All Odds
  • Author : Linda F. Crismond
  • Publisher : Fort Atkinson, Wis. : Highsmith
  • Release Date : 1993
  • Total pages : 246
  • ISBN : 1780634684
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Summary : Download or read online Against All Odds written by Linda F. Crismond, published by Fort Atkinson, Wis. : Highsmith which was released on 1993. Get Against All Odds Books now! Available in PDF, ePub and Kindle....

PLA Bulletin

PLA Bulletin
  • Author : Pennsylvania Library Association
  • Publisher : Unknown
  • Release Date : 1993
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online PLA Bulletin written by Pennsylvania Library Association, published by which was released on 1993. Get PLA Bulletin Books now! Available in PDF, ePub and Kindle....

MLA News

MLA News
  • Author : Medical Library Association
  • Publisher : Unknown
  • Release Date : 1991
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online MLA News written by Medical Library Association, published by which was released on 1991. Get MLA News Books now! Available in PDF, ePub and Kindle....

Editor Publisher

Editor   Publisher
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1989-07
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Directory of interactive products and services included as section 2 of a regular issue annually, 1995-...

Marketers Resource Guide

Marketers Resource Guide
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2006
  • Total pages : 212
  • ISBN : 1780634684
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Summary : Download or read online Marketers Resource Guide written by , published by which was released on 2006. Get Marketers Resource Guide Books now! Available in PDF, ePub and Kindle....