Ogilvy on Advertising

• Author : David Ogilvy
• Publisher : Unknown
• Release Date : 2007-01-01
• Total pages : 224
• ISBN : 9781853756153

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Summary : A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos....

• Author : Miles Young
• Publisher : Bloomsbury Publishing USA
• Release Date : 2018-01-16
• Total pages : 288
• ISBN : 9781853756153

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Summary : From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the ...

• Author : David Ogilvy
• Publisher : No Exit Press
• Release Date : 2004
• Total pages : 207
• ISBN : 9781853756153

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Summary : Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone ...

• Author : David Ogilvy
• Publisher : Profile Books
• Release Date : 2012-12-06
• Total pages : 208
• ISBN : 9781853756153

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Summary : First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness ...

• Author : William F. Arens,Bovee
• Publisher : Irwin Professional Publishing
• Release Date : 1994
• Total pages : 212
• ISBN : 9781853756153

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Summary : Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text ...

• Author : Kenneth Roman
• Publisher : St. Martin's Press
• Release Date : 2010-06-08
• Total pages : 304
• ISBN : 9781853756153

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Summary : From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable ...

• Author : Kenneth Roman,Jane Maas,Martin Nisenholtz
• Publisher : Macmillan
• Release Date : 2005-03
• Total pages : 263
• ISBN : 9781853756153

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Summary : An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing....

• Author : Anonim
• Publisher : Unknown
• Release Date : 1983
• Total pages : 212
• ISBN : 9781853756153

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Summary : Download or read online New York written by , published by which was released on 1983. Get New York Books now! Available in PDF, ePub and Kindle....

• Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
• Publisher : Unknown
• Release Date : 2012
• Total pages : 198
• ISBN : 9781853756153

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Summary : Download or read online Behavioral Advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection, published by which was released on 2012. Get Behavioral Advertising Books now! Available in PDF, ePub and Kindle....

• Author : Danielle Sarver Coombs,Bob Batchelor
• Publisher : ABC-CLIO
• Release Date : 2014-01-15
• Total pages : 1004
• ISBN : 9781853756153

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Summary : For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis ...

• Author : Anonim
• Publisher : Unknown
• Release Date : 1988-05
• Total pages : 212
• ISBN : 9781853756153

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Summary : Download or read online Adweek s Marketing Week written by , published by which was released on 1988-05. Get Adweek s Marketing Week Books now! Available in PDF, ePub and Kindle....

• Author : Anonim
• Publisher : Unknown
• Release Date : 1983
• Total pages : 212
• ISBN : 9781853756153

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Summary : Download or read online The Indian Textile Journal written by , published by which was released on 1983. Get The Indian Textile Journal Books now! Available in PDF, ePub and Kindle....

• Author : John Philip Jones
• Publisher : SAGE
• Release Date : 2003-11-20
• Total pages : 328
• ISBN : 9781853756153

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Summary : John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then ...

• Author : Anonim
• Publisher : Unknown
• Release Date : 1987
• Total pages : 212
• ISBN : 9781853756153

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Summary : Download or read online Encyclopedia of World Biography written by , published by which was released on 1987. Get Encyclopedia of World Biography Books now! Available in PDF, ePub and Kindle....

• Author : David Ogilvy
• Publisher : Unknown
• Release Date : 1978
• Total pages : 118
• ISBN : 9781853756153

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Summary : Download or read online Blood Brains and Beer written by David Ogilvy, published by which was released on 1978. Get Blood Brains and Beer Books now! Available in PDF, ePub and Kindle....