Methods in Consumer Research Volume 1

Written By Gaston Ares
Methods in Consumer Research  Volume 1
  • Publsiher : Woodhead Publishing
  • Release : 02 January 2018
  • ISBN : 0081012586
  • Pages : 582 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Methods in Consumer Research Volume 1 written by Gaston Ares which was release on 02 January 2018, this book published by Woodhead Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Methods in Consumer Research Volume 1

Methods in Consumer Research  Volume 1
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release Date : 2018-01-02
  • Total pages : 582
  • ISBN : 0081012586
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Summary : Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both ...

Methods in Consumer Research Volume 2

Methods in Consumer Research  Volume 2
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release Date : 2018-01-02
  • Total pages : 478
  • ISBN : 0081012586
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Summary : Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also ...

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
  • Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
  • Publisher : Routledge
  • Release Date : 2019-04-15
  • Total pages : 528
  • ISBN : 0081012586
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Summary : What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of ...

Qualitative Methods for Consumer Research

Qualitative Methods for Consumer Research
  • Author : Thomas Bjorner
  • Publisher : Unknown
  • Release Date : 2016-01-01
  • Total pages : 272
  • ISBN : 0081012586
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Summary : Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within ...

Methods in Consumer Research New Approaches to classic methods

Methods in Consumer Research  New Approaches to classic methods
  • Author : Gaston Ares,Paula Varela
  • Publisher : Unknown
  • Release Date : 2018
  • Total pages : 212
  • ISBN : 0081012586
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Summary : Download or read online Methods in Consumer Research New Approaches to classic methods written by Gaston Ares,Paula Varela, published by which was released on 2018. Get Methods in Consumer Research New Approaches to classic methods Books now! Available in PDF, ePub and Kindle....

Statistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research
  • Author : Maximo C. Gacula, Jr.,Jagbir Singh,Jian Bi,Stan Altan
  • Publisher : Academic Press
  • Release Date : 2008-12-01
  • Total pages : 888
  • ISBN : 0081012586
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Summary : Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as ...

Methods in Consumer Research Alternative approaches and special applications

Methods in Consumer Research  Alternative approaches and special applications
  • Author : Gaston Ares,Paula Varela
  • Publisher : Unknown
  • Release Date : 2018
  • Total pages : 212
  • ISBN : 0081012586
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Summary : Download or read online Methods in Consumer Research Alternative approaches and special applications written by Gaston Ares,Paula Varela, published by which was released on 2018. Get Methods in Consumer Research Alternative approaches and special applications Books now! Available in PDF, ePub and Kindle....

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Psychology Press
  • Release Date : 2015-08-20
  • Total pages : 336
  • ISBN : 0081012586
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Summary : While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This ...

Consumer Research Methods

Consumer Research Methods
  • Author : James Fitchett,Andrea Davies
  • Publisher : SAGE Publications Limited
  • Release Date : 2013-05-01
  • Total pages : 1680
  • ISBN : 0081012586
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Summary : Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition ...

Alternative Market Research Methods

Alternative Market Research Methods
  • Author : David Longbottom,Alison Lawson
  • Publisher : Routledge
  • Release Date : 2016-09-13
  • Total pages : 312
  • ISBN : 0081012586
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Summary : Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and ...

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
  • Author : Russell Belk,Eileen Fischer,Robert V Kozinets
  • Publisher : SAGE
  • Release Date : 2012-12-26
  • Total pages : 240
  • ISBN : 0081012586
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Summary : Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up ...

Formative Research in Social Marketing

Formative Research in Social Marketing
  • Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
  • Publisher : Springer
  • Release Date : 2016-10-07
  • Total pages : 290
  • ISBN : 0081012586
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Summary : This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of ...

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Taylor & Francis
  • Release Date : 2018-12-07
  • Total pages : 414
  • ISBN : 0081012586
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Summary : Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing ...

Applying Consumer Research Methods to ITS Challenges

Applying Consumer Research Methods to ITS Challenges
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1995
  • Total pages : 150
  • ISBN : 0081012586
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Summary : Download or read online Applying Consumer Research Methods to ITS Challenges written by , published by which was released on 1995. Get Applying Consumer Research Methods to ITS Challenges Books now! Available in PDF, ePub and Kindle....

Consumer Psychology A Study Guide to Qualitative Research Methods

Consumer Psychology  A Study Guide to Qualitative Research Methods
  • Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
  • Publisher : Verlag Barbara Budrich
  • Release Date : 2016-04-18
  • Total pages : 166
  • ISBN : 0081012586
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Summary : This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition ...