Media Essentials

Written By Richard Campbell
Media Essentials
  • Publsiher : Macmillan Higher Education
  • Release : 02 October 2019
  • ISBN : 131926607X
  • Pages : 524 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Media Essentials written by Richard Campbell which was release on 02 October 2019, this book published by Macmillan Higher Education. Available in PDF, EPUB and Kindle Format. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

Media Essentials

Media Essentials
  • Author : Richard Campbell,Christopher Martin,Bettina Fabos,Shawn Harmsen
  • Publisher : Macmillan Higher Education
  • Release Date : 2019-10-02
  • Total pages : 524
  • ISBN : 131926607X
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Summary : A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide ...

The Importance of the Media Essentials and Impact of Current Events Grade 4 Children s Reference Books

The Importance of the Media   Essentials and Impact of Current Events Grade 4   Children s Reference Books
  • Author : Baby Professor
  • Publisher : Speedy Publishing LLC
  • Release Date : 2020-12-31
  • Total pages : 72
  • ISBN : 131926607X
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Summary : The media is said to be the government’s watchdog. It serves many purposes but primarily to deliver news on what’s happening around us. How the media chooses and delivers news impact people’s reaction. In this book, you will read about the importance of the media as well ...

Interactive Media Essentials for Success

Interactive Media Essentials for Success
  • Author : Brian Blum
  • Publisher : Ziff Davis Press
  • Release Date : 1995
  • Total pages : 256
  • ISBN : 131926607X
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Summary : Developing an interactive media project can be a big risk - but it doesn't have to be. Focusing on the big picture and mapping out your project ahead of time can save you time, stress, and money down the road. By discussing the fundamentals of planning, designing, and developing an ...

Media Essentials

Media Essentials
  • Author : Richard Campbell,Christopher R. Martin,Bettina Fabos
  • Publisher : Bedford/St. Martin's
  • Release Date : 2015-11-13
  • Total pages : 624
  • ISBN : 131926607X
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Summary : Download or read online Media Essentials written by Richard Campbell,Christopher R. Martin,Bettina Fabos, published by Bedford/St. Martin's which was released on 2015-11-13. Get Media Essentials Books now! Available in PDF, ePub and Kindle....

Media Essentials

Media Essentials
  • Author : Richard Campbell,Christopher Martin,Bettina Fabos
  • Publisher : Bedford/St. Martin's
  • Release Date : 2012-11-19
  • Total pages : 528
  • ISBN : 131926607X
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Summary : Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the ...

Media Education for a Digital Generation

Media Education for a Digital Generation
  • Author : Julie Frechette,Rob Williams
  • Publisher : Routledge
  • Release Date : 2015-10-14
  • Total pages : 300
  • ISBN : 131926607X
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Summary : Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book ...

Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
  • Author : Arthur Asa Berger
  • Publisher : SAGE
  • Release Date : 1995-07-05
  • Total pages : 208
  • ISBN : 131926607X
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Summary : 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound...

Essentials of Media Planning

Essentials of Media Planning
  • Author : Arnold M. Barban,Steven M. Cristol,Frank J. Kopec
  • Publisher : N T C Business Books
  • Release Date : 1993
  • Total pages : 153
  • ISBN : 131926607X
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Summary : In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any ...

Media Essentials

Media Essentials
  • Author : Richard Campbell,Christopher Martin,Shawn Harmsen,Bettina Fabos
  • Publisher : Bedford Books
  • Release Date : 2019-10-02
  • Total pages : 560
  • ISBN : 131926607X
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Summary : A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide ...

Social Media

Social Media
  • Author : Graham Meikle
  • Publisher : Routledge
  • Release Date : 2016-02-05
  • Total pages : 170
  • ISBN : 131926607X
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Summary : Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial ...

Handbook of Research on Media Literacy in Higher Education Environments

Handbook of Research on Media Literacy in Higher Education Environments
  • Author : Cubbage, Jayne
  • Publisher : IGI Global
  • Release Date : 2018-05-11
  • Total pages : 396
  • ISBN : 131926607X
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Summary : Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The ...

Social Media and the New Academic Environment Pedagogical Challenges

Social Media and the New Academic Environment  Pedagogical Challenges
  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release Date : 2013-01-31
  • Total pages : 511
  • ISBN : 131926607X
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Summary : As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and ...

Global Perspectives on Media Politics Immigration Advertising and Social Networking

Global Perspectives on Media  Politics  Immigration  Advertising  and Social Networking
  • Author : Yahya R. Kamalipour
  • Publisher : Cambridge Scholars Publishing
  • Release Date : 2019-08-12
  • Total pages : 290
  • ISBN : 131926607X
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Summary : This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and ...

New Media in New Europe Asia

New Media in New Europe Asia
  • Author : Jeremy Morris,Natalya Rulyova,Vlad Strukov
  • Publisher : Routledge
  • Release Date : 2016-04-14
  • Total pages : 212
  • ISBN : 131926607X
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Summary : This volume offers an in-depth investigation of the role of new media in the political, social and cultural life in the region of Europe-Asia. By focusing on new media, which is understood primarily as internet-enabled networked social practice, the book puts forward a political and cultural redefinition of the region ...

The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society
  • Author : Debra L. Merskin
  • Publisher : SAGE Publications
  • Release Date : 2019-11-12
  • Total pages : 2168
  • ISBN : 131926607X
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Summary : The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media ...