Marketing Management

Written By Philip Kotler
Marketing Management
  • Publsiher : Unknown
  • Release : 27 February 1994
  • ISBN : 9780137228515
  • Pages : 801 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Marketing Management written by Philip Kotler which was release on 27 February 1994, this book published by Unknown. Available in PDF, EPUB and Kindle Format. Book excerpt: Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

Marketing Management

Marketing Management
  • Author : Philip Kotler
  • Publisher : Unknown
  • Release Date : 1994
  • Total pages : 801
  • ISBN : 9780137228515
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Summary : Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, ...

Transit Marketing Management Handbook

Transit Marketing Management Handbook
  • Author : United States. Urban Mass Transportation Administration. Office of Transit Management
  • Publisher : Unknown
  • Release Date : 1975
  • Total pages : 86
  • ISBN : 9780137228515
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Summary : Download or read online Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management, published by which was released on 1975. Get Transit Marketing Management Handbook Books now! Available in PDF, ePub and Kindle....

Rural Marketing Management

Rural Marketing Management
  • Author : Rajagopal
  • Publisher : Unknown
  • Release Date : 1994
  • Total pages : 147
  • ISBN : 9780137228515
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Summary : With special reference to the Maharashtra, Karnataka, and Gujarat states of India....

Marketing Management

Marketing Management
  • Author : Anonim
  • Publisher : Atlantic Publishers & Distri
  • Release Date : 2021-02-27
  • Total pages : 212
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by , published by Atlantic Publishers & Distri which was released on . Get Marketing Management Books now! Available in PDF, ePub and Kindle....

Conference on Marketing Management

Conference on Marketing Management
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1964
  • Total pages : 212
  • ISBN : 9780137228515
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Summary : Download or read online Conference on Marketing Management written by , published by which was released on 1964. Get Conference on Marketing Management Books now! Available in PDF, ePub and Kindle....

Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher : John Wiley and Sons
  • Release Date : 2009-02-09
  • Total pages : 672
  • ISBN : 9780137228515
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Summary : Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing ...

Mass Transit Management Marketing

Mass Transit Management  Marketing
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1988
  • Total pages : 212
  • ISBN : 9780137228515
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Summary : Download or read online Mass Transit Management Marketing written by , published by which was released on 1988. Get Mass Transit Management Marketing Books now! Available in PDF, ePub and Kindle....

Marketing Management

Marketing Management
  • Author : NIrmit Rathod
  • Publisher : Lulu.com
  • Release Date : 2021-02-27
  • Total pages : 212
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by NIrmit Rathod, published by Lulu.com which was released on . Get Marketing Management Books now! Available in PDF, ePub and Kindle....

Marketing Management

Marketing Management
  • Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
  • Publisher : Juta and Company Ltd
  • Release Date : 2009
  • Total pages : 614
  • ISBN : 9780137228515
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Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory....

Marketing Management

Marketing Management
  • Author : Ramaswamy
  • Publisher : Tata McGraw-Hill Education
  • Release Date : 2013
  • Total pages : 788
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by Ramaswamy, published by Tata McGraw-Hill Education which was released on 2013. Get Marketing Management Books now! Available in PDF, ePub and Kindle....

Marketing Management

Marketing Management
  • Author : S. Jayachandran
  • Publisher : Excel Books India
  • Release Date : 2004-05
  • Total pages : 522
  • ISBN : 9780137228515
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Summary : This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts ...

Marketing Management

Marketing Management
  • Author : F. Lao
  • Publisher : Rex Bookstore, Inc.
  • Release Date : 1998
  • Total pages : 524
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by F. Lao, published by Rex Bookstore, Inc. which was released on 1998. Get Marketing Management Books now! Available in PDF, ePub and Kindle....

An Empirical Investigation of Factors Affecting Marketing Management Decision Making and Firm Performance

An Empirical Investigation of Factors Affecting Marketing Management Decision Making and Firm Performance
  • Author : Lori Strauss Feldman
  • Publisher : Unknown
  • Release Date : 1992
  • Total pages : 468
  • ISBN : 9780137228515
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Summary : Download or read online An Empirical Investigation of Factors Affecting Marketing Management Decision Making and Firm Performance written by Lori Strauss Feldman, published by which was released on 1992. Get An Empirical Investigation of Factors Affecting Marketing Management Decision Making and Firm Performance Books now! Available in PDF, ePub and Kindle....

Marketing Management

Marketing Management
  • Author : Amar Jyoti
  • Publisher : Gyan Publishing House
  • Release Date : 2010
  • Total pages : 319
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by Amar Jyoti, published by Gyan Publishing House which was released on 2010. Get Marketing Management Books now! Available in PDF, ePub and Kindle....

Marketing Management

Marketing Management
  • Author : Dr. Brijesh Sivathanu
  • Publisher : Lulu.com
  • Release Date : 2021-02-27
  • Total pages : 212
  • ISBN : 9780137228515
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Summary : Download or read online Marketing Management written by Dr. Brijesh Sivathanu, published by Lulu.com which was released on . Get Marketing Management Books now! Available in PDF, ePub and Kindle....