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- Made to Stick
- Author : Chip Heath
- Publsiher : Random House
- Release : 02 January 2007
- ISBN : 1588365964
- Pages : 336 pages
- Rating : 4/5 from 2359 reviews
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Read or download book entitled Made to Stick written by Chip Heath which was release on 02 January 2007, this book published by Random House. Available in PDF, EPUB and Kindle Format. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
- Author : Chip Heath,Dan Heath
- Publisher : Random House
- Release Date : 2007-01-02
- Total pages : 336
- ISBN : 1588365964
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Summary : NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots ...
- Author : Anonim
- Publisher : Unknown
- Release Date : 2021-02-27
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Summary Made to Stick Why Some Ideas Survive and Others Die written by , published by which was released on . Get Summary Made to Stick Why Some Ideas Survive and Others Die Books now! Available in PDF, ePub and Kindle....
- Author : BusinessNews Publishing
- Publisher : Primento
- Release Date : 2013-02-15
- Total pages : 10
- ISBN : 1588365964
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Summary : The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. ...
- Author : Anonim
- Publisher : Unknown
- Release Date : 2021-02-27
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Made To Stick Summary WHY SOME IDEAS SURVIVE AND OTHERS DIE written by , published by which was released on . Get Made To Stick Summary WHY SOME IDEAS SURVIVE AND OTHERS DIE Books now! Available in PDF, ePub and Kindle....
- Author : BookCaps Study Guides Staff
- Publisher : BookCaps Study Guides
- Release Date : 2012-10-02
- Total pages : 212
- ISBN : 1588365964
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Summary : Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key ...
- Author : Instaread
- Publisher : Instaread
- Release Date : 2017-04-22
- Total pages : 17
- ISBN : 1588365964
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Summary : PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. ...
- Author : Anonim
- Publisher : Unknown
- Release Date : 2014
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Military Review written by , published by which was released on 2014. Get Military Review Books now! Available in PDF, ePub and Kindle....
- Author : Maria Edgeworth
- Publisher : Unknown
- Release Date : 1862
- Total pages : 499
- ISBN : 1588365964
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Summary : Download or read online Harry and Lucy written by Maria Edgeworth, published by which was released on 1862. Get Harry and Lucy Books now! Available in PDF, ePub and Kindle....
- Author : Chip Heath,Dan Heath
- Publisher : Currency
- Release Date : 2010-02-16
- Total pages : 320
- ISBN : 1588365964
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Summary : Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our ...
- Author : Chip Heath,Dan Heath
- Publisher : Random House
- Release Date : 2017-10-05
- Total pages : 320
- ISBN : 1588365964
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Summary : THE NEW YORK TIMES BESTSELLER What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how ...
- Author : Chip Heath,Dan Heath
- Publisher : Currency
- Release Date : 2013-03-26
- Total pages : 336
- ISBN : 1588365964
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Summary : Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re ...
- Author : Charles Dickens
- Publisher : Unknown
- Release Date : 1852
- Total pages : 350
- ISBN : 1588365964
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Summary : Download or read online Household Words written by Charles Dickens, published by which was released on 1852. Get Household Words Books now! Available in PDF, ePub and Kindle....
- Author : Eliakim Littell,Robert S. Littell
- Publisher : Unknown
- Release Date : 1852
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Littell s Living Age written by Eliakim Littell,Robert S. Littell, published by which was released on 1852. Get Littell s Living Age Books now! Available in PDF, ePub and Kindle....
- Author : Pennsylvania
- Publisher : Unknown
- Release Date : 1881
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Legislative Documents Comprising the Department and Other Reports Made to the Senate and House of Representatives of Pennsylvania During the Session of written by Pennsylvania, published by which was released on 1881. Get Legislative Documents Comprising the Department and Other Reports Made to the Senate and House ...
- Author : Anonim
- Publisher : Creativity Innovation eBook
- Release Date : 2021-02-27
- Total pages : 212
- ISBN : 1588365964
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Summary : Download or read online Creativity and Innovation in Business written by , published by Creativity Innovation eBook which was released on . Get Creativity and Innovation in Business Books now! Available in PDF, ePub and Kindle....
