Knowledge Management for Sales and Marketing

Written By Tom Young
Knowledge Management for Sales and Marketing
  • Publsiher : Elsevier
  • Release : 03 May 2011
  • ISBN : 1780632649
  • Pages : 196 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Knowledge Management for Sales and Marketing written by Tom Young which was release on 03 May 2011, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release Date : 2011-05-03
  • Total pages : 196
  • ISBN : 1780632649
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Summary : While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models ...

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown
  • Release Date : 2011
  • Total pages : 196
  • ISBN : 1780632649
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Summary : While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models ...

Customer Knowledge Management

Customer Knowledge Management
  • Author : Silvio Wilde
  • Publisher : Springer Science & Business Media
  • Release Date : 2011-01-04
  • Total pages : 143
  • ISBN : 1780632649
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Summary : Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches ...

Knowledge Management in Practice

Knowledge Management in Practice
  • Author : Taverekere Srikantaiah,Michael E. D. Koenig
  • Publisher : Information Today, Inc.
  • Release Date : 2008
  • Total pages : 519
  • ISBN : 1780632649
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Summary : This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in ...

Knowledge Management

Knowledge Management
  • Author : Christian Stary
  • Publisher : World Scientific
  • Release Date : 2007
  • Total pages : 384
  • ISBN : 1780632649
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Summary : This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence ...

Knowledge Management and Virtual Organizations

Knowledge Management and Virtual Organizations
  • Author : Yogesh Malhotra
  • Publisher : IGI Global
  • Release Date : 2000-01-01
  • Total pages : 390
  • ISBN : 1780632649
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Summary : Annotation Twenty essays present current research on knowledge management as related to effective design of new organization forms. The first section of the book covers frameworks, models, analyses, case studies and research on the integration of knowledge management within virtual organizations, virtual teams and virtual communities of practice. Themes covered ...

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods
  • Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
  • Publisher : IGI Global
  • Release Date : 2010-09-30
  • Total pages : 308
  • ISBN : 1780632649
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Summary : "This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided ...

Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical

Best Practices  LLC Homepage  Benchmarking  Consulting  Research  Customer Service  Knowledge Management  Sales and Marketing  Call Center  Pharmaceutical
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 212
  • ISBN : 1780632649
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Summary : Download or read online Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical written by , published by which was released on 1999. Get Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical Books now! Available ...

Change Paradigms in the Setting of Knowledge Management Systems

Change Paradigms in the Setting of Knowledge Management Systems
  • Author : Hauke Heier
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-12-06
  • Total pages : 184
  • ISBN : 1780632649
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Summary : Hauke Heier examines how technology-facilitated knowledge management initiatives can establish supportive knowledge-intensive cultures....

Knowledge Management and Business Model Innovation

Knowledge Management and Business Model Innovation
  • Author : Yogesh Malhotra
  • Publisher : IGI Global
  • Release Date : 2001-01-01
  • Total pages : 453
  • ISBN : 1780632649
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Summary : We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value ...

Knowledge Management Handbook

Knowledge Management Handbook
  • Author : Jay Liebowitz
  • Publisher : CRC Press
  • Release Date : 2012-06-25
  • Total pages : 342
  • ISBN : 1780632649
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Summary : Recent research shows that collaboration and social networking foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition, Knowledge Management Handbook: Collaboration and Social Networkin...

Leading Knowledge Management and Learning

Leading Knowledge Management and Learning
  • Author : Dede Bonner
  • Publisher : American Society for Training and Development
  • Release Date : 2000
  • Total pages : 304
  • ISBN : 1780632649
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Summary : Because knowledge doesn't happen in a vacuum, you need ways to encourage people to share what they know and foster a free-flowing exchange of ideas. This set of case studies provides ideas and strategies for creating knowledge-friendly workplaces that stimulate continuous learning....

Practical Aspects of Knowledge Management

Practical Aspects of Knowledge Management
  • Author : Ulrich Reimer,Dimitris Karagiannis
  • Publisher : Springer Science & Business Media
  • Release Date : 2006-11-22
  • Total pages : 340
  • ISBN : 1780632649
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Summary : This book constitutes the refereed proceedings of the 6th International Conference on Practical Aspects of Knowledge Management, PAKM 2006, held in Vienna, Austria in November/December 2006. The 29 revised full papers address all aspects of knowledge management and their role in next-generation business solutions in perspective to business and organization sciences, cognitive ...

Knowledge Management Theoretical Foundations

Knowledge Management  Theoretical Foundations
  • Author : Alex Koohang,Keith Harman,Johannes Britz
  • Publisher : Informing Science
  • Release Date : 2008
  • Total pages : 303
  • ISBN : 1780632649
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Summary : Download or read online Knowledge Management Theoretical Foundations written by Alex Koohang,Keith Harman,Johannes Britz, published by Informing Science which was released on 2008. Get Knowledge Management Theoretical Foundations Books now! Available in PDF, ePub and Kindle....

Knowledge Management

Knowledge Management
  • Author : Paul R. Gamble,John Blackwell
  • Publisher : Kogan Page Publishers
  • Release Date : 2001
  • Total pages : 226
  • ISBN : 1780632649
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Summary : All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence....