How Brands Grow

Written By Byron Sharp
How Brands Grow
  • Publsiher : OUP Australia & New Zealand
  • Release : 11 March 2010
  • ISBN : 9780195573565
  • Pages : 246 pages
  • Rating : 4.5/5 from 2 reviews
GET THIS BOOKHow Brands Grow


Read or download book entitled How Brands Grow written by Byron Sharp which was release on 11 March 2010, this book published by OUP Australia & New Zealand. Available in PDF, EPUB and Kindle Format. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

How Brands Grow

How Brands Grow
  • Author : Byron Sharp
  • Publisher : OUP Australia & New Zealand
  • Release Date : 2010-03-11
  • Total pages : 246
  • ISBN : 9780195573565
GET BOOK

Summary : This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written ...

How Brands Grow

How Brands Grow
  • Author : Jenni Romaniuk,Byron Sharp,Professor of Marketing Science and Director of the Ehrenberg-Bass Institute Byron Sharp
  • Publisher : Oxford University Press, USA
  • Release Date : 2015-10-12
  • Total pages : 192
  • ISBN : 9780195573565
GET BOOK

Summary : Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that ...

How Brands Grow

How Brands Grow
  • Author : Jenni Romaniuk,Byron Sharp
  • Publisher : Oxford University Press, USA
  • Release Date : 2015-11-09
  • Total pages : 352
  • ISBN : 9780195573565
GET BOOK

Summary : This pack contains How Brands Grow: What Marketers Dont Know and How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables. Buy the pack to save and take a journey to smarter, evidence-based marketing. How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. ...

How Brands Grow Part 2 Revised

How Brands Grow  Part 2 Revised
  • Author : Jenni Romaniuk,Byron Sharp
  • Publisher : Unknown
  • Release Date : 2021-09-23
  • Total pages : 248
  • ISBN : 9780195573565
GET BOOK

Summary : This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and ...

Kapferer on Luxury

Kapferer on Luxury
  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Release Date : 2015-03-03
  • Total pages : 240
  • ISBN : 9780195573565
GET BOOK

Summary : This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge ...

Marketing Knowledge

Marketing Knowledge
  • Author : Dominic Twose
  • Publisher : Lulu.com
  • Release Date : 2019-09-13
  • Total pages : 332
  • ISBN : 9780195573565
GET BOOK

Summary : Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the ...

Brand Intimacy

Brand Intimacy
  • Author : Mario Natarelli,Rina Plapler
  • Publisher : Hatherleigh Press
  • Release Date : 2017-10-23
  • Total pages : 240
  • ISBN : 9780195573565
GET BOOK

Summary : From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands ...

What is a 21st Century Brand

What is a 21st Century Brand
  • Author : Nick Kendall
  • Publisher : Kogan Page Publishers
  • Release Date : 2015-04-03
  • Total pages : 432
  • ISBN : 9780195573565
GET BOOK

Summary : What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced during ...

What s in a Brand

What s in a Brand
  • Author : John Philip Jones
  • Publisher : Tata McGraw-Hill Education
  • Release Date : 1998-01-01
  • Total pages : 335
  • ISBN : 9780195573565
GET BOOK

Summary : What s in a Brand? traces the characteristics of the Indian market place, and weaves in the lessons learnt form his experiences of the American and European markets. It shatters many myths but also reinforces certain paradigms. A must read for all those who know that the right combination of ...

The Business of Choice

The Business of Choice
  • Author : Matthew Willcox
  • Publisher : Pearson Education
  • Release Date : 2015-02-20
  • Total pages : 256
  • ISBN : 9780195573565
GET BOOK

Summary : Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer ...

Marketing Planning Strategy

Marketing Planning   Strategy
  • Author : John Dawes
  • Publisher : SAGE
  • Release Date : 2021-08-11
  • Total pages : 296
  • ISBN : 9780195573565
GET BOOK

Summary : We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing ...

How to Use Advertising to Build Strong Brands

How to Use Advertising to Build Strong Brands
  • Author : John Philip Jones
  • Publisher : SAGE
  • Release Date : 1999-07-13
  • Total pages : 394
  • ISBN : 9780195573565
GET BOOK

Summary : With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertising students and professionals."--BOOK JACKET....

Brandwatching

Brandwatching
  • Author : Giles Lury
  • Publisher : Unknown
  • Release Date : 2001
  • Total pages : 177
  • ISBN : 9780195573565
GET BOOK

Summary : Branding is one of the most important developments of the 20th century and is likely to be of key importance well into the 21st century. Giles Lury sets the subject in its proper historical context, and looks at how brands develop, and how they get their names and characteristics. He ...

What s in a Name

What s in a Name
  • Author : David M Jones,Jan S. Slater
  • Publisher : Routledge
  • Release Date : 2014-12-18
  • Total pages : 320
  • ISBN : 9780195573565
GET BOOK

Summary : This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role ...

Romancing the Brand

Romancing the Brand
  • Author : Tim Halloran
  • Publisher : John Wiley & Sons
  • Release Date : 2014-01-07
  • Total pages : 272
  • ISBN : 9780195573565
GET BOOK

Summary : A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing ...