Global Marketing

Written By Svend Hollensen
Global Marketing
  • Publsiher : Pearson Education
  • Release : 21 October 2021
  • ISBN : 9780273706786
  • Pages : 714 pages
  • Rating : 3.5/5 from 3 reviews
GET THIS BOOKGlobal Marketing


Read or download book entitled Global Marketing written by Svend Hollensen which was release on 21 October 2021, this book published by Pearson Education. Available in PDF, EPUB and Kindle Format. Book excerpt: Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.

Global Marketing

Global Marketing
  • Author : Svend Hollensen
  • Publisher : Pearson Education
  • Release Date : 2007
  • Total pages : 714
  • ISBN : 9780273706786
GET BOOK

Summary : Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus ...

Global Marketing

Global Marketing
  • Author : Kate Gillespie,K. Scott Swan
  • Publisher : Routledge
  • Release Date : 2021-09-30
  • Total pages : 570
  • ISBN : 9780273706786
GET BOOK

Summary : Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of ...

Global Marketing

Global Marketing
  • Author : Carlyle Farrell
  • Publisher : SAGE
  • Release Date : 2015-09-10
  • Total pages : 360
  • ISBN : 9780273706786
GET BOOK

Summary : This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text ...

Global Marketing Management

Global Marketing Management
  • Author : Kiefer Lee,Steve Carter
  • Publisher : Oxford University Press
  • Release Date : 2012-03-29
  • Total pages : 578
  • ISBN : 9780273706786
GET BOOK

Summary : 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment....

Global Marketing Strategy

Global Marketing Strategy
  • Author : Bodo B. Schlegelmilch
  • Publisher : Springer
  • Release Date : 2016-03-02
  • Total pages : 249
  • ISBN : 9780273706786
GET BOOK

Summary : This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, ...

Global Marketing Management

Global Marketing Management
  • Author : Gustavo Morales
  • Publisher : Scientific e-Resources
  • Release Date : 2018-07-02
  • Total pages : 324
  • ISBN : 9780273706786
GET BOOK

Summary : Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by ...

Global Marketing and Advertising

Global Marketing and Advertising
  • Author : Marieke de Mooij
  • Publisher : SAGE
  • Release Date : 2010
  • Total pages : 323
  • ISBN : 9780273706786
GET BOOK

Summary : The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter....

Global Marketing and Advertising

Global Marketing and Advertising
  • Author : Marieke de Mooij
  • Publisher : SAGE Publications
  • Release Date : 2013-08-27
  • Total pages : 416
  • ISBN : 9780273706786
GET BOOK

Summary : Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture ...

Global Marketing Co operation and Networks

Global Marketing Co operation and Networks
  • Author : Leo Paul Dana
  • Publisher : Psychology Press
  • Release Date : 2000
  • Total pages : 130
  • ISBN : 9780273706786
GET BOOK

Summary : Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. ...

What is Global Marketing for Indie Authors

What is Global Marketing for Indie Authors
  • Author : John Weisenberger
  • Publisher : Booktango
  • Release Date : 2013-05-27
  • Total pages : 212
  • ISBN : 9780273706786
GET BOOK

Summary : Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your potential earnings) by 200%, 300% or more? Do you know why Amazon's KDP Select program is keeping you from achieving true global distribution of ...

Global Marketing Management System

Global Marketing Management System
  • Author : Basil Janavaras,Suresh George
  • Publisher : World Scientific Publishing Company
  • Release Date : 2017-04-25
  • Total pages : 340
  • ISBN : 9780273706786
GET BOOK

Summary : This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. ...

Global Marketing

Global Marketing
  • Author : Warren J. Keegan,Mark C. Green
  • Publisher : Prentice Hall
  • Release Date : 2005
  • Total pages : 636
  • ISBN : 9780273706786
GET BOOK

Summary : WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of "Global Marketing" with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the "4P"s to global marketing, and is authoritative ...

Global Marketing Strategies

Global Marketing Strategies
  • Author : Jean-Pierre Jeannet,Hubert D. Hennessey
  • Publisher : Houghton Mifflin College Division
  • Release Date : 2001
  • Total pages : 762
  • ISBN : 9780273706786
GET BOOK

Summary : Download or read online Global Marketing Strategies written by Jean-Pierre Jeannet,Hubert D. Hennessey, published by Houghton Mifflin College Division which was released on 2001. Get Global Marketing Strategies Books now! Available in PDF, ePub and Kindle....

Managing Global Marketing

Managing Global Marketing
  • Author : Kamran Kashani
  • Publisher : Pws Publishing Company
  • Release Date : 1992
  • Total pages : 508
  • ISBN : 9780273706786
GET BOOK

Summary : Download or read online Managing Global Marketing written by Kamran Kashani, published by Pws Publishing Company which was released on 1992. Get Managing Global Marketing Books now! Available in PDF, ePub and Kindle....

Global Marketing and Global Human Resources Management Internationale Unternehmensf hrung

Global Marketing and Global Human Resources Management   Internationale Unternehmensf  hrung
  • Author : Lena Schmidtmann
  • Publisher : GRIN Verlag
  • Release Date : 2008-04
  • Total pages : 36
  • ISBN : 9780273706786
GET BOOK

Summary : Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of ...