Fascinate Revised and Updated

Written By Sally Hogshead
Fascinate  Revised and Updated
  • Publsiher : HarperBusiness
  • Release : 26 April 2016
  • ISBN : 9780062206480
  • Pages : 352 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Fascinate Revised and Updated written by Sally Hogshead which was release on 26 April 2016, this book published by HarperBusiness. Available in PDF, EPUB and Kindle Format. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate Revised and Updated

Fascinate  Revised and Updated
  • Author : Sally Hogshead
  • Publisher : HarperBusiness
  • Release Date : 2016-04-26
  • Total pages : 352
  • ISBN : 9780062206480
GET BOOK

Summary : Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to ...

Fascinate Revised and Updated

Fascinate  Revised and Updated
  • Author : Sally Hogshead
  • Publisher : HarperCollins
  • Release Date : 2016-04-26
  • Total pages : 352
  • ISBN : 9780062206480
GET BOOK

Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw ...

Fascinate

Fascinate
  • Author : Sally Hogshead
  • Publisher : Harper Collins
  • Release Date : 2010-02-09
  • Total pages : 288
  • ISBN : 9780062206480
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Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw ...

Creating an LGBT Inclusive Workplace

Creating an LGBT  Inclusive Workplace
  • Author : Kryss Shane
  • Publisher : Routledge
  • Release Date : 2021-05-11
  • Total pages : 226
  • ISBN : 9780062206480
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Summary : Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people ...

Summary Analysis How the World Sees You By Sally Hogshead Discover Your Highest Value Through the Science of Fascination

Summary   Analysis   How the World Sees You By Sally Hogshead   Discover Your Highest Value Through the Science of Fascination
  • Author : Black Book
  • Publisher : Lulu Press, Inc
  • Release Date : 2018-12-06
  • Total pages : 212
  • ISBN : 9780062206480
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Summary : The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. ...

Overdeliver

Overdeliver
  • Author : Brian Kurtz
  • Publisher : Hay House, Inc
  • Release Date : 2019-04-09
  • Total pages : 312
  • ISBN : 9780062206480
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Summary : Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, ...

The Outlandish Companion Revised and Updated

The Outlandish Companion  Revised and Updated
  • Author : Diana Gabaldon
  • Publisher : Delacorte Press
  • Release Date : 2015-03-31
  • Total pages : 608
  • ISBN : 9780062206480
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Summary : Perfect for readers of the bestselling Outlander novels—and don’t miss The Outlandish Companion Volume Two! #1 New York Times bestselling author Diana Gabaldon has captivated millions of readers with her critically acclaimed Outlander novels, the inspiration for the Starz original series. From the moment Claire Randall stepped through a ...

Customer Experience Innovation

Customer Experience Innovation
  • Author : Robert Dew
  • Publisher : Emerald Group Publishing
  • Release Date : 2018-08-13
  • Total pages : 232
  • ISBN : 9780062206480
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Summary : This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies....

Lean CX

Lean CX
  • Author : Robert Dew,Bill Russell,Cyrus Allen,George Bej
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2021-04-06
  • Total pages : 238
  • ISBN : 9780062206480
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Summary : In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts ...

Dusty

Dusty
  • Author : Lucy O'Brien
  • Publisher : Michael O'Mara Books
  • Release Date : 2019-08-22
  • Total pages : 212
  • ISBN : 9780062206480
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Summary : FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say ...

English Synonymes explained Sixth edition carefully revised and greatly improved

English Synonymes explained     Sixth edition  carefully revised  and greatly improved
  • Author : George Crabb
  • Publisher : Unknown
  • Release Date : 1837
  • Total pages : 799
  • ISBN : 9780062206480
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Summary : Download or read online English Synonymes explained Sixth edition carefully revised and greatly improved written by George Crabb, published by which was released on 1837. Get English Synonymes explained Sixth edition carefully revised and greatly improved Books now! Available in PDF, ePub and Kindle....

The Golden Warrior

The Golden Warrior
  • Author : Lawrence James
  • Publisher : Simon and Schuster
  • Release Date : 2008-10-17
  • Total pages : 560
  • ISBN : 9780062206480
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Summary : During the 1920s, T. E. Lawrence gained global attention, both for his involvement in the Middle Eastern anti-imperialist movement, and for his vivid and sensational writings about his experiences. Despite the passage of many years and the emergence of a whole new set of problems in the Middle East, and ...

Kim Jong Il Revised and Updated

Kim Jong Il  Revised and Updated
  • Author : Michael Breen
  • Publisher : John Wiley & Sons
  • Release Date : 2011-11-09
  • Total pages : 280
  • ISBN : 9780062206480
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Summary : An expert on North Korea sheds new light on the enigmatic tyrant From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. ...

Muscle Biopsy E Book

Muscle Biopsy E Book
  • Author : Victor Dubowitz,Caroline A. Sewry,Anders Oldfors
  • Publisher : Elsevier Health Sciences
  • Release Date : 2020-05-28
  • Total pages : 600
  • ISBN : 9780062206480
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Summary : For more than 45 years, Muscle Biopsy: A Practical Approach has offered, comprehensive, clinically-focused coverage of the acquisition, interpretation, and assessment of muscle biopsies – an area often only lightly covered in pathology texts. Taking an integrated approach that includes clinical, genetic, biochemical, and pathological features, the 5th Edition covers the full ...

New First Three Years of Life

New First Three Years of Life
  • Author : Burton L. White
  • Publisher : Simon and Schuster
  • Release Date : 1995-08-01
  • Total pages : 384
  • ISBN : 9780062206480
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Summary : The most important guide to the early childhood development of infants and toddlers ever written, from expert Burton L. White. First published in 1975, The First Three Years of Life became an instant classic. Based on Burton White's thirty-seven years of observation and research, this detailed guide to the month-by-month mental, ...