Confessions of an Advertising Man

Written By David Ogilvy
Confessions of an Advertising Man
  • Publsiher : Southbank Pub
  • Release : 01 December 2021
  • ISBN : 9781904915379
  • Pages : 190 pages
  • Rating : 4/5 from 3 reviews
GET THIS BOOKConfessions of an Advertising Man


Read or download book entitled Confessions of an Advertising Man written by David Ogilvy which was release on 01 December 2021, this book published by Southbank Pub. Available in PDF, EPUB and Kindle Format. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man
  • Author : David Ogilvy,Sir Alan Parker
  • Publisher : Southbank Pub
  • Release Date : 2011
  • Total pages : 190
  • ISBN : 9781904915379
GET BOOK

Summary : Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone ...

Confessions of an Advertising Man

Confessions of an Advertising Man
  • Author : David Ogilvy
  • Publisher : Unknown
  • Release Date : 2002
  • Total pages : 172
  • ISBN : 9781904915379
GET BOOK

Summary : Download or read online Confessions of an Advertising Man written by David Ogilvy, published by which was released on 2002. Get Confessions of an Advertising Man Books now! Available in PDF, ePub and Kindle....

Confessions of an Advertising Man

Confessions of an Advertising Man
  • Author : David Ogilvy
  • Publisher : Unknown
  • Release Date : 1987-01-01
  • Total pages : 190
  • ISBN : 9781904915379
GET BOOK

Summary : Download or read online Confessions of an Advertising Man written by David Ogilvy, published by which was released on 1987-01-01. Get Confessions of an Advertising Man Books now! Available in PDF, ePub and Kindle....

Summary

Summary
  • Author : Chase Adams
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2018-07-31
  • Total pages : 28
  • ISBN : 9781904915379
GET BOOK

Summary : Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage ...

Ogilvy on Advertising

Ogilvy on Advertising
  • Author : David Ogilvy
  • Publisher : Vintage
  • Release Date : 2013-09-11
  • Total pages : 224
  • ISBN : 9781904915379
GET BOOK

Summary : A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The ...

Personal Confessions of an Advertising Man

Personal Confessions of an Advertising Man
  • Author : Luis Bassat
  • Publisher : Unknown
  • Release Date : 2009
  • Total pages : 246
  • ISBN : 9781904915379
GET BOOK

Summary : Download or read online Personal Confessions of an Advertising Man written by Luis Bassat, published by which was released on 2009. Get Personal Confessions of an Advertising Man Books now! Available in PDF, ePub and Kindle....

An Autobiography

An Autobiography
  • Author : David Ogilvy
  • Publisher : John Wiley & Sons
  • Release Date : 1997-02-13
  • Total pages : 208
  • ISBN : 9781904915379
GET BOOK

Summary : A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."...

Advertising Strategy

Advertising Strategy
  • Author : Tom Altstiel,Jean Grow
  • Publisher : SAGE
  • Release Date : 2006
  • Total pages : 389
  • ISBN : 9781904915379
GET BOOK

Summary : Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. This text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students ...

Advertising to Baby Boomers

Advertising to Baby Boomers
  • Author : Chuck Nyren
  • Publisher : Paramount Market Publishing
  • Release Date : 2005
  • Total pages : 135
  • ISBN : 9781904915379
GET BOOK

Summary : Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just ...

Web 2 0 A Strategy Guide

Web 2 0  A Strategy Guide
  • Author : Amy Shuen
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2008-04-23
  • Total pages : 272
  • ISBN : 9781904915379
GET BOOK

Summary : Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A ...

The Social Impact of Advertising

The Social Impact of Advertising
  • Author : Tony Kelso
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-09-14
  • Total pages : 312
  • ISBN : 9781904915379
GET BOOK

Summary : Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising....

When Ads Work

When Ads Work
  • Author : David M Jones
  • Publisher : Routledge
  • Release Date : 2015-03-26
  • Total pages : 232
  • ISBN : 9781904915379
GET BOOK

Summary : The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from ...

Fables Fashions and Facts About Advertising

Fables  Fashions  and Facts About Advertising
  • Author : John Philip Jones
  • Publisher : SAGE
  • Release Date : 2003-11-20
  • Total pages : 328
  • ISBN : 9781904915379
GET BOOK

Summary : John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then ...

When Ads Work

When Ads Work
  • Author : John Philip Jones
  • Publisher : M.E. Sharpe
  • Release Date : 2006-10-12
  • Total pages : 212
  • ISBN : 9781904915379
GET BOOK

Summary : The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad ...

Advertising and Consumer Society

Advertising and Consumer Society
  • Author : Nicholas Holm
  • Publisher : Macmillan International Higher Education
  • Release Date : 2016-10-28
  • Total pages : 240
  • ISBN : 9781904915379
GET BOOK

Summary : An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand ...