Case Studies on Food Experiences in Marketing Retail and Events

Written By Susanne Doppler
Case Studies on Food Experiences in Marketing  Retail  and Events
  • Publsiher : Woodhead Publishing
  • Release : 21 August 2020
  • ISBN : 0128177934
  • Pages : 236 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Case Studies on Food Experiences in Marketing Retail and Events written by Susanne Doppler which was release on 21 August 2020, this book published by Woodhead Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release Date : 2020-08-21
  • Total pages : 236
  • ISBN : 0128177934
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Summary : Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in ...

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-05
  • Total pages : 322
  • ISBN : 0128177934
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Summary : Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case ...

Case Studies in Marketing Management

Case Studies in Marketing Management
  • Author : S. Ramesh Kumar
  • Publisher : Pearson Education India
  • Release Date : 2012
  • Total pages : 378
  • ISBN : 0128177934
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Summary : Download or read online Case Studies in Marketing Management written by S. Ramesh Kumar, published by Pearson Education India which was released on 2012. Get Case Studies in Marketing Management Books now! Available in PDF, ePub and Kindle....

Business and Post disaster Management

Business and Post disaster Management
  • Author : C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
  • Publisher : Routledge
  • Release Date : 2016-01-29
  • Total pages : 298
  • ISBN : 0128177934
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Summary : This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book ...

Marketing Research for the Tourism Hospitality and Events Industries

Marketing Research for the Tourism  Hospitality and Events Industries
  • Author : Bonita Kolb
  • Publisher : Routledge
  • Release Date : 2018-01-29
  • Total pages : 224
  • ISBN : 0128177934
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Summary : This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding ...

Experiential Marketing

Experiential Marketing
  • Author : Wided Batat
  • Publisher : Routledge
  • Release Date : 2020-12-28
  • Total pages : 332
  • ISBN : 0128177934
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Summary : Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from ...

Contemporary Case Studies on Fashion Production Marketing and Operations

Contemporary Case Studies on Fashion Production  Marketing and Operations
  • Author : Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang
  • Publisher : Springer
  • Release Date : 2017-12-04
  • Total pages : 243
  • ISBN : 0128177934
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Summary : This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business ...

Food and Wine Festivals and Events Around the World

Food and Wine Festivals and Events Around the World
  • Author : C. Michael Hall,Liz Sharples
  • Publisher : Routledge
  • Release Date : 2008-09-10
  • Total pages : 374
  • ISBN : 0128177934
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Summary : Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can ...

Event Design

Event Design
  • Author : Greg Richards,Lénia Marques,Karen Mein
  • Publisher : Routledge
  • Release Date : 2014-10-10
  • Total pages : 216
  • ISBN : 0128177934
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Summary : Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic ...

Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
  • Author : Per Pinstrup-Andersen,Fuzhi Cheng
  • Publisher : Cornell University Press
  • Release Date : 2018-07-05
  • Total pages : 292
  • ISBN : 0128177934
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Summary : The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed ...

Linking Smallholder Producers to Modern Agri Food Chains Case Studies from South Asia Southeast Asia and China

Linking Smallholder Producers to Modern Agri Food Chains  Case Studies from South Asia  Southeast Asia and China
  • Author : Vijay Paul Sharma,Bill Vorley,Jikun Huang,Abid Qaiyum Suleri,Larry Digal,Thomas A. Reardon
  • Publisher : Allied Publishers
  • Release Date : 2013-05-05
  • Total pages : 388
  • ISBN : 0128177934
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Summary : This publication examines the processes and impact of market restructuring through comparative in-depth empirical case studies in selected Asian countries, namely, China,India, Indonesia, Philippines, Sri Lanka and Thailand. These countries represent both a broad geographic coverage and a range of stages of market concentration in the region. The country ...

Case Studies in Food Product Development

Case Studies in Food Product Development
  • Author : M Earle,R Earle
  • Publisher : Elsevier
  • Release Date : 2007-12-18
  • Total pages : 440
  • ISBN : 0128177934
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Summary : New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of ...

Promoting and Marketing Events

Promoting and Marketing Events
  • Author : Nigel Jackson
  • Publisher : Routledge
  • Release Date : 2013-10-28
  • Total pages : 260
  • ISBN : 0128177934
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Summary : This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not ...

Heritage Culture and Society

Heritage  Culture and Society
  • Author : Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman
  • Publisher : CRC Press
  • Release Date : 2016-10-26
  • Total pages : 832
  • ISBN : 0128177934
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Summary : Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology ...

Strategic Retail Management

Strategic Retail Management
  • Author : Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-02-02
  • Total pages : 445
  • ISBN : 0128177934
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Summary : This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second ...