Case Studies in the Wine Industry

Written By Cristina Santini
Case Studies in the Wine Industry
  • Publsiher : Woodhead Publishing
  • Release : 27 November 2018
  • ISBN : 008101046X
  • Pages : 213 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled Case Studies in the Wine Industry written by Cristina Santini which was release on 27 November 2018, this book published by Woodhead Publishing. Available in PDF, EPUB and Kindle Format. Book excerpt: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-27
  • Total pages : 213
  • ISBN : 008101046X
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Summary : Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the ...

Wine Business Case Studies

Wine Business Case Studies
  • Author : Pierre Mora
  • Publisher : Board and Bench Publishing
  • Release Date : 2014-10-01
  • Total pages : 300
  • ISBN : 008101046X
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Summary : Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars....

Wine Positioning

Wine Positioning
  • Author : Pierre Mora
  • Publisher : Springer
  • Release Date : 2015-11-27
  • Total pages : 219
  • ISBN : 008101046X
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Summary : This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather ...

The Power of the Terroir the Case Study of Prosecco Wine

The Power of the Terroir  the Case Study of Prosecco Wine
  • Author : Diego Tomasi,Federica Gaiotti,Gregory V. Jones
  • Publisher : Springer
  • Release Date : 2013-05-22
  • Total pages : 248
  • ISBN : 008101046X
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Summary : This book draws on an eight-year study carried out in the DOCG Prosecco area of Italy, a wine region known worldwide. It is unique in the sense that it is based on one of the most comprehensive investigations into terroir zoning ever performed in Italy. By drawing attention to the ...

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release Date : 2020-09-17
  • Total pages : 390
  • ISBN : 008101046X
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Summary : Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to ...

Case Studies in Human Relations Productivity and Organization

Case Studies in Human Relations  Productivity and Organization
  • Author : Michael William Ivens,Frank Edward Broadway
  • Publisher : Unknown
  • Release Date : 1966
  • Total pages : 380
  • ISBN : 008101046X
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Summary : Download or read online Case Studies in Human Relations Productivity and Organization written by Michael William Ivens,Frank Edward Broadway, published by which was released on 1966. Get Case Studies in Human Relations Productivity and Organization Books now! Available in PDF, ePub and Kindle....

Wine Business Monthly

Wine Business Monthly
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2006
  • Total pages : 212
  • ISBN : 008101046X
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Summary : Download or read online Wine Business Monthly written by , published by which was released on 2006. Get Wine Business Monthly Books now! Available in PDF, ePub and Kindle....

Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing
  • Author : Marianna Sigala,Richard N.S. Robinson
  • Publisher : Springer
  • Release Date : 2019-06-25
  • Total pages : 621
  • ISBN : 008101046X
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Summary : The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case ...

The Australian New Zealand Wine Industry Journal

The Australian   New Zealand Wine Industry Journal
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 212
  • ISBN : 008101046X
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Summary : Download or read online The Australian New Zealand Wine Industry Journal written by , published by which was released on 2007. Get The Australian New Zealand Wine Industry Journal Books now! Available in PDF, ePub and Kindle....

The Power of the Terroir the Case Study of Prosecco Wine

The Power of the Terroir  the Case Study of Prosecco Wine
  • Author : Diego Tomasi,Federica Gaiotti,Gregory V. Jones
  • Publisher : Springer Science & Business Media
  • Release Date : 2014-07-08
  • Total pages : 248
  • ISBN : 008101046X
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Summary : This book draws on an eight-year study carried out in the DOCG Prosecco area of Italy, a wine region known worldwide. It is unique in the sense that it is based on one of the most comprehensive investigations into terroir zoning ever performed in Italy. By drawing attention to the ...

Case Studies in Research with a View to Implementation

Case Studies in Research with a View to Implementation
  • Author : Scientific Advisory Council
  • Publisher : Human Sciences Research
  • Release Date : 1994
  • Total pages : 248
  • ISBN : 008101046X
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Summary : Download or read online Case Studies in Research with a View to Implementation written by Scientific Advisory Council, published by Human Sciences Research which was released on 1994. Get Case Studies in Research with a View to Implementation Books now! Available in PDF, ePub and Kindle....

The Australian New Zealand Grapegrower Winemaker

The Australian   New Zealand Grapegrower   Winemaker
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2005
  • Total pages : 212
  • ISBN : 008101046X
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Summary : Download or read online The Australian New Zealand Grapegrower Winemaker written by , published by which was released on 2005. Get The Australian New Zealand Grapegrower Winemaker Books now! Available in PDF, ePub and Kindle....

Management and Marketing of Wine Tourism Business

Management and Marketing of Wine Tourism Business
  • Author : Marianna Sigala,Richard N. S. Robinson
  • Publisher : Springer
  • Release Date : 2018-09-02
  • Total pages : 388
  • ISBN : 008101046X
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Summary : This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and ...

The greening of the New Zealand Wine Industry

The  greening  of the New Zealand Wine Industry
  • Author : John R. Fairweather,Hugh Campbell,Jon Manhire
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 37
  • ISBN : 008101046X
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Summary : Download or read online The greening of the New Zealand Wine Industry written by John R. Fairweather,Hugh Campbell,Jon Manhire, published by which was released on 1999. Get The greening of the New Zealand Wine Industry Books now! Available in PDF, ePub and Kindle....

Case Studies in the Division of Powers

Case Studies in the Division of Powers
  • Author : Mark R. Krasnick,Royal Commission on the Economic Union and Development Prospects for Canada
  • Publisher : Unknown
  • Release Date : 1986
  • Total pages : 269
  • ISBN : 008101046X
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Summary : Download or read online Case Studies in the Division of Powers written by Mark R. Krasnick,Royal Commission on the Economic Union and Development Prospects for Canada, published by which was released on 1986. Get Case Studies in the Division of Powers Books now! Available in PDF, ePub and Kindle....