Advertising Management

Written By C. L. Tyagi
Advertising Management
  • Publsiher : Atlantic Publishers & Dist
  • Release : 04 December 2021
  • ISBN : 9788126902576
  • Pages : 440 pages
  • Rating : 5/5 from 1 reviews
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Read or download book entitled Advertising Management written by C. L. Tyagi which was release on 04 December 2021, this book published by Atlantic Publishers & Dist. Available in PDF, EPUB and Kindle Format. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Advertising Management

Advertising Management
  • Author : C. L. Tyagi,Arun Kumar
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2004
  • Total pages : 440
  • ISBN : 9788126902576
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Summary : This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The ...

Mass Media Advertising

Mass Media Advertising
  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release Date : 1999
  • Total pages : 194
  • ISBN : 9788126902576
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Summary : For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a ...

International Advertising

International Advertising
  • Author : John Philip Jones
  • Publisher : SAGE
  • Release Date : 2000
  • Total pages : 412
  • ISBN : 9788126902576
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Summary : In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in ...

Advertising Progress

Advertising Progress
  • Author : Pamela Walker Laird
  • Publisher : JHU Press
  • Release Date : 2001-01-26
  • Total pages : 479
  • ISBN : 9788126902576
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Summary : Contains primary source material....

The Advertising Handbook

The Advertising Handbook
  • Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain MacRury
  • Publisher : Routledge
  • Release Date : 2013-09-13
  • Total pages : 264
  • ISBN : 9788126902576
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Summary : This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it....

Advertising Principles and Practice

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release Date : 2012
  • Total pages : 402
  • ISBN : 9788126902576
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Summary : Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of ...

Programmatic Advertising

Programmatic Advertising
  • Author : Oliver Busch
  • Publisher : Springer
  • Release Date : 2015-11-26
  • Total pages : 279
  • ISBN : 9788126902576
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Summary : This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at ...

Selecting Advertising Media

Selecting Advertising Media
  • Author : Harvey R. Cook
  • Publisher : Unknown
  • Release Date : 1969
  • Total pages : 114
  • ISBN : 9788126902576
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Summary : Download or read online Selecting Advertising Media written by Harvey R. Cook, published by which was released on 1969. Get Selecting Advertising Media Books now! Available in PDF, ePub and Kindle....

Cases in Advertising Management

Cases in Advertising Management
  • Author : Larry D Kelley,Donald W Jugenheimer
  • Publisher : Routledge
  • Release Date : 2014-12-18
  • Total pages : 192
  • ISBN : 9788126902576
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Summary : "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any ...

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release Date : 2021-01-27
  • Total pages : 424
  • ISBN : 9788126902576
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Summary : Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ...

Advances in Advertising Research Vol VI

Advances in Advertising Research  Vol  VI
  • Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
  • Publisher : Springer
  • Release Date : 2015-09-07
  • Total pages : 406
  • ISBN : 9788126902576
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Summary : This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research ...

Advertising and the Public Interest

Advertising and the Public Interest
  • Author : S. F. Divita
  • Publisher : Marketing Classics Press
  • Release Date : 2011-10-15
  • Total pages : 212
  • ISBN : 9788126902576
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Summary : Download or read online Advertising and the Public Interest written by S. F. Divita, published by Marketing Classics Press which was released on 2011-10-15. Get Advertising and the Public Interest Books now! Available in PDF, ePub and Kindle....

The Economics of Advertising RLE Advertising

The Economics of Advertising  RLE Advertising
  • Author : Frederic Wilfred Taylor
  • Publisher : Routledge
  • Release Date : 2013-05-02
  • Total pages : 256
  • ISBN : 9788126902576
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Summary : What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether ...

Persuasive Advertising

Persuasive Advertising
  • Author : J. Scott Armstrong
  • Publisher : Palgrave Macmillan
  • Release Date : 2010-05-26
  • Total pages : 386
  • ISBN : 9788126902576
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Summary : This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising ...

Advertising Management Theory Practice

Advertising Management   Theory   Practice
  • Author : Dr. Mahendra Kumar Padhy
  • Publisher : Laxmi Publications
  • Release Date : 2011-06-01
  • Total pages : 260
  • ISBN : 9788126902576
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Summary : Download or read online Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy, published by Laxmi Publications which was released on 2011-06-01. Get Advertising Management Theory Practice Books now! Available in PDF, ePub and Kindle....