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A Short Cut to Marketing the Library

Written By Zuzana Helinsky
A Short Cut to Marketing the Library
  • Publsiher : Elsevier
  • Release : 23 January 2014
  • ISBN : 1780631324
  • Pages : 108 pages
  • Rating : 4/5 from 21 reviews
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Read or download book entitled A Short Cut to Marketing the Library written by Zuzana Helinsky which was release on 23 January 2014, this book published by Elsevier. Available in PDF, EPUB and Kindle Format. Book excerpt: Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

A Short Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release Date : 2014-01-23
  • Total pages : 108
  • ISBN : 1780631324
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Summary : Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for ...

A Short cut to Marketing the Library

A Short cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Chandos Publishing
  • Release Date : 2008
  • Total pages : 98
  • ISBN : 1780631324
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Summary : Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for ...

Managing Information Services

Managing Information Services
  • Author : Jo Bryson
  • Publisher : Routledge
  • Release Date : 2016-05-05
  • Total pages : 360
  • ISBN : 1780631324
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Summary : This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way ...

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release Date : 2014-03-21
  • Total pages : 554
  • ISBN : 1780631324
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Summary : In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions ...

Libraries for Users

Libraries for Users
  • Author : Luisa Alvite,Leticia Barrionuevo
  • Publisher : Elsevier
  • Release Date : 2010-12-10
  • Total pages : 218
  • ISBN : 1780631324
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Summary : This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library ...

Video Marketing for Libraries

Video Marketing for Libraries
  • Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
  • Publisher : Rowman & Littlefield
  • Release Date : 2017-08-01
  • Total pages : 194
  • ISBN : 1780631324
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Summary : Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries ...

Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh

Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh
  • Author : Dr. Pankaj Kumar
  • Publisher : Lulu.com
  • Release Date : 2021-09-23
  • Total pages : 212
  • ISBN : 1780631324
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Summary : Download or read online Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh written by Dr. Pankaj Kumar, published by Lulu.com which was released on . Get Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh Books now! ...

The Accidental Library Manager

The Accidental Library Manager
  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release Date : 2005
  • Total pages : 362
  • ISBN : 1780631324
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Summary : "Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their ...

The B A E News Library Supplement

The B A E News Library Supplement
  • Author : United States. Bureau of Agricultural Economics. Library
  • Publisher : Unknown
  • Release Date : 1925
  • Total pages : 212
  • ISBN : 1780631324
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Summary : Download or read online The B A E News Library Supplement written by United States. Bureau of Agricultural Economics. Library, published by which was released on 1925. Get The B A E News Library Supplement Books now! Available in PDF, ePub and Kindle....

Raising the Tech Bar at Your Library Improving Services to Meet User Needs

Raising the Tech Bar at Your Library Improving Services to Meet User Needs
  • Author : Nick D. Taylor
  • Publisher : ABC-CLIO
  • Release Date : 2017-05-11
  • Total pages : 117
  • ISBN : 1780631324
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Summary : This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety ...

The Australian Library Journal

The Australian Library Journal
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008
  • Total pages : 212
  • ISBN : 1780631324
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Summary : Download or read online The Australian Library Journal written by , published by which was released on 2008. Get The Australian Library Journal Books now! Available in PDF, ePub and Kindle....

Marketing Information

Marketing Information
  • Author : Wendy Diamond,Michael R. Oppenheim
  • Publisher : Routledge
  • Release Date : 2004
  • Total pages : 342
  • ISBN : 1780631324
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Summary : Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in ...

Intentional Marketing

Intentional Marketing
  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-10-15
  • Total pages : 188
  • ISBN : 1780631324
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Summary : User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing....

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video
  • Author : David K. Irving,Peter W. Rea
  • Publisher : Taylor & Francis
  • Release Date : 2006
  • Total pages : 402
  • ISBN : 1780631324
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Summary : Considered by some to be the definitive book on the subject, 'Producing and Directing the Short Film and Video' illustrates in detail all of the steps involved in preproduction, production, post-production, and distribution....

Marketing Information

Marketing Information
  • Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
  • Publisher : Routledge
  • Release Date : 2013-10-31
  • Total pages : 374
  • ISBN : 1780631324
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Summary : Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in ...